Workbook

UNINDUSTRIA LAZIO GENERAL ASSEMBLY AND “UNIRETE” WORKSHOP

Rome, Congress palace, November 13 th - 14 th 2014

The public assembly of Unindustria, the Union of Industrialists and enterprises of Rome, Frosinone, Latina, Rieti and Viterbo, was held in the presence of the Italian Vice-Minister for Economic Development Carlo Calenda, of the Governor of Lazio Nicola Zingaretti and of Confindustria President Giorgio Squinzi. Tecnoconference Europe-Del Fio Group gave a complex intervention in support of the innovative formula that, at the will of President Maurizio Stirpe, made the event a huge B2B marketplace for the benefit of the members.

In the Auditorium a large screen was mounted on which acted two high brightness projectors and a sophisticated blending tool to manage images. An impressive emission direction supplemented the live footage, edited by a four-camera full HD broadcast studio video direction, with graphics contributions, movies and any other visual support. Lights were big, thanks to moving colour-changing tools creating exciting colour effects.

But fundamental turned out to be the promo-commercial side of the meeting. The more than 500 member companies in Unindustria were able to meet other companies to exhibit products and services within a high-profile marketplace animated by an intense schedule of meetings, workshops and plenary events, one of which by the Institute for foreign trade (ICE).

In support of this, Tecnoconference Europe assembled in the foyer of the main hall two large LED screens on each of which, thanks to two complex and dedicated emission directions, both the corporate promotional videos and the live images ran, shot by a radio camera and including the whole of the exhibition area (the entire ground floor of the convention centre), as well as President Stirpe's passing through the stands to greet the members. The same images were also shown on two large monitors placed in Salone della Cultura.

On the first floor, seven variously sized rooms (from 50 to 150 seats) welcomed the parallel workshops, each one with the support of a screen and a projector.

In the crowded press room, connected to the auditorium in CCTV, the broadcast video and audio signals were made available to the major television and radio networks through a complex fibre optic system.

The General Manager of Unindustria Maurizio Tarquini praised the work of Tecnoconference Europe as follows: «I believe that the great success of the initiative has been possible thanks to the valuable synergies fielded by partner like you, who – with professionalism and passion – contributed the transformation of an ambitious idea into a great business and concrete networking project for our area».